Gangnam is all around. The
catchy tune, the quirky moves not forgetting the still on 630 million views.
Some facts about this video:
a) There is no one like you – Show your unique value
We imitate, knowingly or unknowingly. From childhood, we imitate parents, friends, loved ones, personalities. We eat, play, and grow imitating something from someone. This song teaches us originality in the form of style and in the form of thoughts. This song lets the style emerge and the mantra is “Dress classy and dance cheesy”. The uniqueness is to follow one's own style and philosophy.
Be unique and maintain an individual identity.
b) Have Fun..Be Bold
The amount of sense of humour in the lyrics of this song is immense. It explains how a common man fantasizes about life in the lane symbolized by ritzy area in Seoul known as Gangnam. This song teaches us to have a sense of humour .Everything about the song, dance, looks, and the music video is far from being high class which is what is being poked about in the song.
Take things sincerely, not seriously.
c) Emotional denominator
The video being intended for his native country only, still gained popularity all across the globe. The reasons were because it was fun filled and positive attitude. Although the video was initially intended only for his native country, the song has gained immense popularity in spite of language and looks of a global pop idol barrier. This video has an emotional quotient in it as it is associated with the lands of Seoul.
Emotional attachment attracts a much larger base.
d) Crowd sourcing
Use of crowd sourcing to choreograph the famous “invisible horse dance”. Suggestions were invited and complied from all over to develop the quirky moves of the song. Learning the moves from a knowledgeable base actually allowed increased creativity. Unrestricted crowd sourcing is dangerous and may at times lead to outrageous results.
Be open to learning from various sources
e) Own your product
The song is such that people feel it easy to adopt, restyle it and spread it.Every company should find elements specific to it that can be owned. People feel attached to the product and once people become attached they only come up with innovative ways to celebrate the success of the brand.
Own yourself, Own your individuality
f) Being viral
Gangnam
style became a viral phenomenon because it had amazement, acceptance, celebration.
All this lead the video to be viral and spread across.
Be it a product, a brand, make it spread like a viral.
Ø Singer: South Korean pop artist Park Jae Sang popularly
known as PSY
Ø PSY name comes from his first album “The Psycho World”
(2001)
Ø Release date: 15th July 2012
Ø Meaning: “Gangnam style” refers to the lifestyle associated
with the Gangnam district of Seoul where people are trendy and exude a certain
“class”
Ø Recognised by “Guinness book of world records as the most
“liked” video in YouTube history
a) There is no one like you – Show your unique value
We imitate, knowingly or unknowingly. From childhood, we imitate parents, friends, loved ones, personalities. We eat, play, and grow imitating something from someone. This song teaches us originality in the form of style and in the form of thoughts. This song lets the style emerge and the mantra is “Dress classy and dance cheesy”. The uniqueness is to follow one's own style and philosophy.
Be unique and maintain an individual identity.
b) Have Fun..Be Bold
The amount of sense of humour in the lyrics of this song is immense. It explains how a common man fantasizes about life in the lane symbolized by ritzy area in Seoul known as Gangnam. This song teaches us to have a sense of humour .Everything about the song, dance, looks, and the music video is far from being high class which is what is being poked about in the song.
Take things sincerely, not seriously.
c) Emotional denominator
The video being intended for his native country only, still gained popularity all across the globe. The reasons were because it was fun filled and positive attitude. Although the video was initially intended only for his native country, the song has gained immense popularity in spite of language and looks of a global pop idol barrier. This video has an emotional quotient in it as it is associated with the lands of Seoul.
Emotional attachment attracts a much larger base.
d) Crowd sourcing
Use of crowd sourcing to choreograph the famous “invisible horse dance”. Suggestions were invited and complied from all over to develop the quirky moves of the song. Learning the moves from a knowledgeable base actually allowed increased creativity. Unrestricted crowd sourcing is dangerous and may at times lead to outrageous results.
Be open to learning from various sources
e) Own your product
The song is such that people feel it easy to adopt, restyle it and spread it.Every company should find elements specific to it that can be owned. People feel attached to the product and once people become attached they only come up with innovative ways to celebrate the success of the brand.
Own yourself, Own your individuality
f) Being viral
Be it a product, a brand, make it spread like a viral.
:A lot more on Gangnam will be discovered over the week.Keep visiting this space:
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